Wan AI Video and Image Generator by Alibaba | Artlist

Wan AI: Pro video and image generation in one workflow

Wan AI isn’t just another text-to-image or video model. It’s a system you can actually work with. Start with fragments and rough ideas, shape them into something structured, then refine without everything falling apart. Fast when you need speed. Precise when you need control.

What is Wan AI?

Wan AI is a model family developed by Alibaba. Inside Artlist, you can use Wan 3.0 and Wan 2.7 for video generation and Wan 2.7 Pro Image for high-fidelity images.

How Wan AI cuts iterations without cutting control

Wan AI brings video generation, image creation, and editing into a single workflow. Instead of switching between tools, you stay in one environment from first idea to final output.

Faster production from idea to output

You don’t need to restart every time something changes. With up to 94% prompt adherence, Wan stays close to your intent, so you need fewer reruns to get to a usable result.

Consistent visuals across projects

Control isn’t about adding more instructions. It’s about removing ambiguity. Short prompts often outperform detailed ones when the structure is right. Counterintuitive, but repeatable.

Precise control over creative outcomes

You can guide outputs instead of chasing them. Not full control, but enough to make iteration feel intentional instead of random.

Different workflows for different uses

Some people start from text. Others start from an image that already feels 70% right and just push it forward. Neither is “wrong.” They produce very different kinds of control.

Reduced need for manual editing tools

You can fix a surprising amount inside the prompt. Lighting, tone, mood, all adjustable without opening another tool.

Scalable content creation

Once a direction locks in, scaling becomes variation, not reinvention. That’s where teams usually start using it seriously.

Wan AI video generator’s key capabilities

Wan AI's video models handle structured motion across single clips and multi-shot sequences. Wan 2.7 focuses on short, controlled scenes. Wan 3.0 extends that to connected sequences with up to six shots per generation.

Both Wan 2.7 and Wan 3.0 support text-to-video. Works best when the scene is already framed in your head, structured prompts get precise results. With Wan 3.0, you can write one line per shot to build a full multi-shot sequence from a single prompt.

Animate still images from video using start and end frames. Works best when the input already has a clear composition to build motion from.

Wan 3.0 generates up to six connected shots in one pass using reference images, videos, or audio clips to lock in a character, product, or style. Wan 2.7 supports reference-to-video for single clips.

Existing clips can be edited using simple instructions. You can shift the time of day, replace backgrounds, or adjust elements without timelines.

Wan 2.7 syncs video with uploaded audio. Wan 3.0 goes further, native audio generates in the same pass as the picture, so motion and sound come out together without a separate step.

Both models output up to 1080p. Wan 2.7 supports 720p and 1080p. Wan 3.0 adds 480p for faster drafts alongside 720p and 1080p for final output.

Wan 2.7 generates clips up to 15 seconds. Wan 3.0 extends to 30 seconds with up to six connected shots, enough for a full sequence with cuts, not just a single continuous take.

Wan 3.0 keeps a character's face and features consistent from one shot to the next — and across separate generations. Camera controls let you direct zoom, pan, orbit, crane, and follow shots directly from the prompt.

Wan AI image generator

Wan AI’s image generator is where precision actually matters. Less forgiving than video. More stable when you get it right.

Get detailed images from text prompts ( text-to-image workflow). The model handles structured scenes with strong spatial accuracy.

Up to four references for shaping layout, style, and subject direction more precisely.

Export images in native 4K (4096×4096), suitable for print and high-end production assets.

Handles structured text across 12 languages, but don’t assume typography behaves like a design tool. It still interprets, not designs.

HEX-based control helps keep brand consistency, but lighting still bends perception. Color is stable. Mood is not always obedient.

See what Wan AI models can actually produce

This gallery includes outputs generated and tested by the Artlist AI team using Wan AI models. We iterated on structured prompts and references to understand how each model responds to different levels of control and direction. Some outputs are rough, others production-ready. Use them as a reference when building your own visuals inside the Artlist AI Toolkit.

Wan 2.7 - Stylized video with built-in story structure

Wan 2.7 is built for stylized, story-driven video. Multi-shot generation keeps characters, lighting, and environments consistent across scenes. Built-in audio with lip-sync aligns dialogue and sound effects in the same render. Best suited for 3D animation, anime, and narrative sequences.

What Wan 3.0 brings to video generation?

Wan 3.0 generates up to six connected shots in a single pass-cuts, not one continuous take. Identity Lock keeps characters consistent across shots and generations. Camera controls direct angles and movement from the prompt. Native audio renders with the picture. Up to 30 seconds at up to 1080p.

What can you create with Wan AI?

Wan AI helps you move from early ideas to a wide range of finished assets without switching tools. You can explore directions quickly, test variations, and refine outputs until they’re ready to use.

Marketing campaigns and branded content

Go beyond static ads with dynamic videos. Consistency is the hard part — mascots, colors, identity. Wan holds them together better than most tools, as long as you don’t overload the references.

Product videos and visual demos

Reveal products with more dramatic, real-world demos, fast-paced clips for outdoor gear or vehicles, or 360° views from a single reference image.

Creative prototyping and concept development

Using first and last frames, you can plan scenes and then build consistent sequences for storyboarding. You can also sync characters with voice to test dialogue before production.

Educational and explainer videos

Create any kind of "how-it-works" video, from microscopic organisms to detailed engine visuals. Historical images can be animated into reconstructions, with text layered directly into the scene.

How to create videos and images with Wan AI

Create videos and images using Wan AI directly inside the Artlist AI Toolkit in just a few simple steps.

  1. Open the Toolkit

Inside Artlist, switch to the Image or Video Generator from the left-hand menu, depending on what format type you want to create.

  1. Choose a Wan AI model

Open the model menu within the prompt box and select Wan 3.0, Wan 2.7, or Wan 2.7 Pro Image to start creating.

  1. Add your input

From the prompt box at the bottom center of the screen, you can enter text or upload an image on the "Start Frame" icon. Or, chat with the AI agent to get richer recommendations and direction.

  1. Generate and download your video

Adjust your settings (like aspect ratio or duration) and click "Generate." Once ready, download your video (up to 1080p) or 4K image immediately.

Teams and creators who work best with Wan AI

Wan works best when you need consistency across multiple scenes, not just one-off outputs

Marketing and brand teams

If you're running campaigns, you can generate multiple visual directions quickly. No need to reset your style every time.

Creative directors and studios

Control style, motion, and composition across complex projects with advanced generation and editing tools.

Content creators and designers

A practical way to create high-quality visuals quickly. Go from concept to final output without jumping between tools.